A message from HRH The Prince of Wales 

The Prince of Wales pays tribute to the entire British Asian community for their amazing commitment during this crisis, whether by working in the NHS, as key workers or through volunteering with local community groups.  
The British Asian community are now looking to stand together with their friends and family in South Asia to ensure that the poorest families receive the food, medicine and critical essentials they urgently need to help them survive.  

Today, His Royal Highness supported the launch of the British Asian Trust’s COVID-19 Emergency Appeal for India, Pakistan, Bangladesh and Sri Lanka. The Prince of Wales has also very kindly made a donation to our Emergency Appeal from The Prince of Wales Charitable Foundation. 

Tens of millions of families are right now facing a daily fight for survival.  
Without the daily work they relied on, they simply do not have any money to pay for food or medicine for their loved ones during this most unprecedented crisis. 

Speaking in a video message recorded at Birkhall, The Prince said: “Over 400 million daily workers have seen their livelihoods disappear with no form of income and no savings. They and their families now face a fight of survival. The British Asian Trust’s COVID emergency appeal will support those in India, Pakistan, Bangladesh and Sri Lanka who need it most. With your generosity the British Asian Trust will help those who have nowhere else to turn and offer hope to those who face the most desperate circumstances. With your help we can make a difference.”

With many relying on daily income from jobs that now no longer exist, families are in a fight for survival; not knowing where their next meal will come from, caring for elderly and sick family members and trying to keep their children safe.  

The British Asian community is at the forefront of dealing with the challenge in the UK – across the NHS through doctors, nurses and other key workers together with community support and now they are looking to stand together with their friends and family in South Asia to ensure that families receive the food, medicine and critical essentials they urgently need to help them survive.  

With more than 13 years’ experience of being a trusted partner between the British Asian community and supporting great projects in India, Pakistan, Bangladesh and Sri Lanka, the British Asian Trust is uniquely placed to run an Emergency Appeal and ensure that donations have the maximum impact.

By acting now, we can stop a crisis from becoming a catastrophe.