The makers have been promoting Sui Dhaaga – Made in India in an extremely innovative way that highlights the outstanding talent of local craftsmen. And today, Mumbai woke up to visually stunning thread-work taking over of iconic hotspots of the city. Anushka and Varun personally participated in creating the live installations at the heart of the city. Girgaon Chowpatty, Worli, Talao Pali Lake, Matunga and Bandstand were picked as locations by the makers to yarn bomb. The common man statue at Worli Sea face would also be done up by embroidered thread-work for a short period of time.
Anushka says, “Yarn bombing is a rich street art where a city’s iconic spot gets covered by embroidered and crocheted work, basis a theme. This is one of the most innovative marketing activities ever done to promote a film. It is a visually appealing idea that also promotes the hard work and skill of all our talented craftsmen. Our yarn bombing tries to connect with the Make in India spirit that Sui Dhaaga embodies in its story.”
Varun says, “We thoroughly loved participating in yarn bombing the most amazing city in the world – my hometown Mumbai. We were excited to participate and contribute to this idea right from the moment we heard it and I’m just amazed to see the beautiful result. These iconic spots are now bearing a tribute to our extremely talented artisans and craftsmen who are famous across the world.”
A film about finding love and respect through self-reliance, Anushka and Varun have been paired for the first time and have become the most awaited, freshest on-screen pair of 2018. Yash Raj Films’ entertainer Sui Dhaaga – Made in India is set to release on September 28 this year. It brings together National Award-winning producer-director combo of Maneesh Sharma and Sharat Katariya after their blockbuster Dum Laga Ke Haisha.