CHRISTIAN DIOR will stage a couture show in Shanghai on March 30.
The Chinese city is excited to have Dio back in town for the second time.
The event will showcase its spring/summer 2013 collection on the runway later in March. Clients will be invited to book appointments to make purchases in the days following the show.
Dior CEO Sidney Toledano told Agence France Presse that the luxury fashion house was attracting a wider couture client base and that China was the “big market of tomorrow and they are right.