NELSON’S COLUMN TAKES CENTRE STAGE IN 100 DAYS-TO-GO WORLD CUP CELEBRATIONS

·       Nelson’s Column transformed into a giant set of wickets as cricket takes over Trafalgar Square to mark 100 days until the start of the tournament

·       ICC Cricket World Cup Trophy Tour, driven by Nissan, commences 100-day tour of England and Wales and will be at over 100 locations and events before arriving back in London ready for the opening match on May 30

·       Managing Director, Steve Elworthy: “The tournament is within touching distance now and it’s amazing to see the takeover of the iconic London location of Trafalgar Square to mark 100 days to go! This really puts the tournament at the front of mind for the fans both here and around the world.”

London’s iconic Nelson’s Column played a central role in marking 100 days to go to the greatest ever ICC Men’s Cricket World Cup.

The famous monument in London’s Trafalgar Square became part of a set of giant wickets, as the countdown until the ‘world’s greatest cricket celebration’ officially began. 

An array of high-profile figures from the world of sport, governance, culture and entertainment – including Minister for Sport Mims Davies, Sir Alastair Cook, James Anderson OBE, Graeme Swann, Nasser Hussain OBE, Isa Guha, Rebecca Adlington OBE, Noreen Khan and two-time ICC Cricket World Cup winner Clive Lloyd CBE – were in attendance with celebrity fans Harry Judd and Chris Hughes as the 100-day Trophy Tour of England and Wales got underway. 

The unique celebration of cricket’s fifty over World Cup highlighted the once-in-a-generation chance for cricket fans in England and Wales to see the world’s greatest players in action on home soil this summer.

On July 14 the winning captain will lift the coveted trophy, but first, fans across the country will get the chance to see it first hand as part of the Trophy Tour. The tour began its 100-day journey of the country today transported in the 100% electric Nissan LEAF – Europe’s top-selling electric vehicle (EV)*- making this tour the first ICC Trophy Tour powered by an all-electric vehicle.   

The Trophy Tour will comprise of over 100 events across 115 locations to ensure all fans get the opportunity to ‘get up close and personal’ with the trophy. In addition, the ICC Men’s Cricket World Cup will make three extra special stops, as members of the public are given the chance to nominate deserving friends and family to receive a personal visit from the trophy. More information on how to get involved can be found here.