Don Shoib, A.K.A AKSHAY KUMAR, heads to the UK to promote Once upon a time in Mumbaai

Akshay Kumar will travel to Birmingham to watch the keenly awaited India-Pakistan ICC Championship match, taking place on Saturday 15th June at Edgbaston Stadium, thats today! While Akshay is known to be an ardent cricket lover in real life, even his character Shoaib in the forthcoming film Once Upon A Time In Mumbaai Dobara will be seen as a powerful don who wields the power to influence a cricket match. It is more than a coincidence that the match shown in the film is an India-Pakistan one.

Incidentally, Once Upon A Time In Mumbaai Dobara is the only film that has been integrated with this all-important match in the ICC Champions Trophy 2013. Industry sources are expecting huge viewership from cricket-loving fans the world over for this match.

While the entertainer, set in the 80s and directed by Milan Luthria, will see the actor essay the role of a cricket-loving gangster, the makers, keeping with the essence of the film and Akshay’s role, thought it a great idea to promote the film during the match. Though it is not likely that he will be seen in the look of his character, at the match.

Akshay Kumar as Don Shoaib in OUATIM

Confirming the news, Tanuj Garg, CEO-Balaji Motion Pictures said, “As a company known for pushing the envelope on marketing, we will have our Shoaib attending the India-Pakistan match at Edgbaston. Cricket is a perfect fit with his character in the film, as evidenced in the film’s first trailer as well.”

Balaji Motion Pictures’ Once Upon a Time in Mumbaai Dobara, starring Akshay Kumar, Imran Khan, Sonakshi Sinha and Sonali Bendre is scheduled to release on August 15 (Independence Day).